Monday, May 18, 2009
Craft Show Display
It's show season again! Along with thinking about producing as many items as I can to fill my table and what exactly those items should be, I'm also thinking about display.
My craft show displays have always been organic and inexpensive, whatever I had around that worked for now. Over time they have been augmented by things I've found for free or at thrift shops. I also found some great items at Bed Bath and Beyond and Target. I got my fab card spinner randomly from a shop that was going out of business.
Here's how my full tent display came out at the Sheep Shearing festival in April, thanks to Candace's generous help and impeccable eye!
Here's my half-space table from Andover Crafts in the park on May 9th:
This past weekend I vended at the SOWA Artwalk in Boston's South End. It was a crazy set up of first come first served spaces in two empty office buildings. The space was generously donated and our table fee was $0, so we were all determined to make the situation work!
I snagged a space in a larger room with some natural light. The fluorescent light above me was not functioning and the first day my space was a little dark.
On Sunday I brought a lamp and that made a huge difference. I sold many more of the items under the light! I also rearranged the left side of the display.
My theme, in as much as I have one, has mostly been trending toward displays that look like they should hold food. I think this is appealing and goes with some of my food-like products, cupcake anyone?
But it's not consistent across my table, I do like the way things pull together at my shows, and I get a good response from shoppers, but there is a part of me that wishes I could have a Martha Stewart set designer come in and tell me what I should do! Because I believe, like photos in online shops, displays at craft shows can affect sales.
Though I don't think I'm living up to my full display potential yet, I'm on that path, I'll get there soon!
at 8:42 PM